Honeybee works with small businesses to establish and strengthen their reputations.

Happy Birthday, Mr. Shakespeare!

by Melissa Case on April 23, 2013

William Shakespeare. shakespeare

Never has there been a name that strikes fear into the hearts of students like WILLIAM SHAKESPEARE.

“You mean we have to read Julius Caesar … AGAIN? Uggggghhhhh.”

I was one of those students. There was a point during each school year after about 8th grade or so when I could think of nothing more excruciatingly boring as hearing my English teachers drone on about “Romeo & Juliet” or “Julius Caesar” or “Hamlet”. GAH! “Hamlet”. Pfft. What a schload THAT thing was, right?

Or so I thought.

See, I think most kids’ loathing of Shakespeare comes from having it force-fed by teachers who weren’t taught to love it either. They learned it because they HAD to. This was stuff you memorized because it was “classic”.

Yeah. I felt like that. Until I didn’t. [click to continue…]

{ 0 comments }

There’s So Much More Than Anger

by Melissa Case on April 16, 2013

I’m angry. photo

I’m angry that there’s evil in this world. I’m angry that my best friend, who worked and sweat and trained for months to run the Boston Marathon, was stopped more than 20 miles into her shining moment and told she couldn’t continue. I’m angry that a child’s life was lost. I’m angry that Boston, a city that has held me warmly in its embrace, a city who has shown me nothing but love, was targeted by hate. I’m angry that running, a sport that is simple and pure and lovely, was the tool in a coward’s plot.

Oh, yes. I am angry.

But there’s something more. [click to continue…]

{ 3 comments }

I Wrote A Post? This Must Be Serious.

This is, indeed, serious. This is about friends and kids and cancer and HAIR. A strange combination, true, but those things are coming together this morning in a very important, very special way.

Read the full article →

Brown Paper Packages.

Thunderstorms. Children sleeping peacefully. Family. Lawnmowers in Springtime. Giggles. Soft grass on bare feet. Bone-crushing heat. Freshly shucked oysters. Deep greens. Tootsie Pops. Laugh lines. Tulips. Flip flops. Rough-hewn hands. Vine-ripened tomatoes. Salt-and-pepper hair. White, fluffy goodness. Hugs. Kisses. Beer. Salt air. Knuckleheads. Love.    

Read the full article →

OW! Why’d You Kick Me?

I can be a pain in the ass sometimes. It’s true. Let me back up for a second. It’s not that I AM a pain in the ass, but I can BE a pain in the ass. Things you oughtta know about me. I … Have a mental “red pen” and compulsively edit my Twitter [...]

Read the full article →

Sure, You Know Me. But Do You Know That I Know That You Know Me? I Don’t Know.

Is it possible to really get to know someone through a series of tweets, Facebook comments, or blog posts? Can we really get to know people online? I submit that doing that is no different than meeting people in your neighborhood, at the grocery store, in bars or restaurants … you get the idea. In [...]

Read the full article →

Stop Doing Things. Do Something For The Littlest Lives.

Today is Preemie Awareness Day. I had no idea. Did you? The thing is, I should have. I should have known because a little more than six years ago, it was me who was sitting in the hospital, frought with anxiety and worry, as my baby girl was getting ready to make her entrance into [...]

Read the full article →

Introducing BeeLines: Bios, Just For You, By Honeybee

What’s everyone’s least favorite thing to do? Ironing? Eat Brussels Sprouts? Watch political ads on TV? Sure, those things are all pretty darned bad, but almost universally, people hate to talk, much less write, about themselves. It’s hard. You work tirelessly for your clients. You bend over backward to help them. You’re respected by your [...]

Read the full article →

In Defense of Facebook Fan Pages … Sort Of

I read a really interesting post today by my friend, Teresa Boardman (who’s a smart cookie and whom you should follow, if you’re not already). She was bemoaning the sacrifice of good customer service to the gods of Facebook and Twitter; that companies no longer seemed to care about helping their customers and were concerned [...]

Read the full article →

The Yin & The Yang of Customer Service

On Saturday, like so many others, I spent the day taking care of family & household business. I spent time with my kids, did a bunch of stuff around the house … and went to the grocery store. My local grocery store is like any other small-town market. It’s neighborhoody, teeming with moms, dads, and [...]

Read the full article →

← Previous Entries